Columnist Steve Olenski outlines 10 steps to help you connect with customers and foster leads. What benefits do you deliver?
In what ways will you adapt if your initial efforts do not succeed? Use this form to develop your customer profile. Marketing is the face of your to potential customers--make sure you put your best face forward.
If yours is an existing business, create a profile of your current customers. What percentage of that market do you hope to penetrate and acquire? If you plan on selling garden furniture and accessories, ask what kinds of garden furniture or accessories your potential customers have bought in the past, how often; and what they have considered buying or expect to buy within the next year, three years, five years.