In terms of market segmentation, software company think segmentation consumer market is not useful.
In order to explore global market, how market segmentation can be used in the global market. A lot of new entrepreneurs make the rookie mistake of thinking that everyone is their potential market.
Channel power structure - for example, in the case of a product having little brand equity, retailers have negotiating power over manufacturers and can capture more margin. This data should include demographics on the group you are targeting including age, gender, income level, and lifestyle preferences.
You would however factor it when assessing the value of the market.
Step 2: Target market Your target market is the most important section of your industry analysis. Therefore, the main principle of looking at cross-cultural approach and cross- national approach base on perceive service quality.
Trends and emerging channels - new channels can offer the opportunity to develop a competitive advantage. Based on that you go ahead with your marketing plan.