Barco projection systems case essay

This will assist to retain bing clients and pull possible clients.

barco projection systems (a): worldwide niche marketing

Problem now for Barco is to maintain its image as technology leader and also to give competition to Sonys supreme product so as to maintain its profit and market share. Pioneered the digital data projector which is now a market standard.

barco projector

Moreover, the fact that Sony had its own tube supply division was a huge threat to BPS, not to mention that BPS was buying from that division. This implies that the BG is sold at a premium compared to the other projectors.

Technological market leaders. Sony perhaps believed that BPS did not innovate at a fast enough rate to capture the growth potential in the market. When the cleavage is done on the footing of the property of the merchandise.

Sony had much more dealers in US and European market, which made its distribution process more fluent. At the clip.

Increase Market reach and penetration by owning more Distribution centers and expanding dealer network which will result in low street price Related Interests. Moreover BCP is already being pressurized from German and French distributor for reducing the price of BG due to Sony s advance orders and apprehensions in market.

Sony should besides see developing its box traders to supply customized service for its in writing projector clients. By sectioning the market on the footing of scan rate. First of all, although NEC was the first company which came up with the idea of applying digital convergence technology on projectors in the market, the inefficient distribution system compromised the success of the company.

Moreover, the fact that Sony had its own tube supply division was a huge threat to BPS, not to mention that BPS was buying from that division. BPS also failed to realize that niche markets are always prone to be commoditized eventually. Until recently, they were kept secret by the people who experienced them for fear of being deemed insane by society. This was when the three most important leaders, Erik Dejonghe, Frans Claerbout, and Bernard Dursin, in BPS should make decisions on price and product development plans. Long-term plan: BPS should re-examine its vision for the future and plan for continuous technology updates to create more depth in the product line. This will significantly affect share of the BG in these markets. Price is lowered in form of discount for the time superior product is not launched, because Barco cannot win the price war against Sony. Commonly called out-of-body experiences OBEs , these are events in which one's consciousness actually seems to be separate from the physical body.
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Barco Projection Systems Case Study